When your CEO asks why the website isn't converting, have the answer.

“Lela is fantastic. Having worked with her, I saw firsthand her ability to push things forward and make an impact.”- Magico Martinez

“She brought product-level rigor to the website and turned fragmented efforts into a disciplined full-funnel growth engine that strengthened conversion performance and revenue pipeline capture.” - Setareh Motamedi

“Exceptional ability to
manage a portfolio of
ambitious projects and
motivate her team to deliver.”
- Artur Meyster

“Lela is one of those rare people who can see the forest and the trees. She was able to quickly understand what needed to change about our website, not only the content, but also the development and planning processes. Then, she carefully and strategically began making changes, understanding the importance of tradeoffs and communication. On top of that, she is a delight to work with.”
- Christina Brady

“Lela expertly navigated among multiple stakeholders, adjusting her communication style to help drive alignment, and negotiated among competing stakeholder goals by constantly prioritizing the user in order to ultimately drive a successful web overhaul.”
- Japna Sethi

“Since day one I have been impressed with her leadership, management style, and cheerfully collaborative work style.”
- Dan Robichaud-Carew

“She identified the signals that mattered, aligned cross-functional stakeholders around the right priorities, and translated that into a roadmap the team could realistically execute.”
- Eileen Reyes

“Lela gave us a prioritized, scored backlog that our team actually used to hit our targets.”
- Yuri Arai