My approach to web growth is simple: move quickly, learn systematically, and prioritize what will create the greatest business impact. This website is intentionally lightweight because I believe strategy should lead, and design can evolve. I bring that same mindset to client engagements—starting with discovery, identifying the highest-value opportunities, and building practical roadmaps teams can execute—so I’m eating my own dog food here with this MVP website.

I provide fractional web growth leadership for companies that need senior-level guidance without the cost or commitment of a full-time hire. My experience working with teams at Dropbox and 1Password in B2B SaaS and at Apple in B2C eCommerce has shaped a cross-functional approach that connects web marketing, SEO, UX, analytics, experimentation, and product thinking.

What differentiates my work is the ability to diagnose what is limiting website performance, clarify what matters most, and translate that into a focused strategy and experimentation roadmap. Rather than adding more random activity, I help businesses build a more predictable web growth system.

Whether you need clearer prioritization, a stronger experimentation strategy, or a fresh perspective on website performance, I work collaboratively to uncover opportunities and define next steps that move the business forward.