When your CEO asks why the website isn't converting, have the answer.

As your strategic, senior-level growth advisor, I guide you through every phase to help you figure out exactly what to do, in what order, and why. Get a prioritized, board-ready roadmap in 30 days — before you invest a single dime on execution.
Contact me
Contact me
Expertise Forged at the World’s Leading Brands
Apple logoDropbox logoAgilebits dba 1Password logo
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Artur Meyster headshot
“Exceptional ability to
manage a portfolio of
ambitious projects and
motivate her team to deliver.”
- Artur Meyster
“Lela is one of those rare people who can see the forest and the trees. She was able to quickly understand what needed to change about our website, not only the content, but also the development and planning processes. Then, she carefully and strategically began making changes, understanding the importance of tradeoffs and communication. On top of that, she is a delight to work with.”
- Christina Brady
“Lela is my go-to for all things web.”
- Eileen Reyes
“Lela is fantastic. Having worked with her, I saw firsthand her ability to push things forward and make an impact.”- Magico Martinez
“She brought product-level rigor to the website and turned fragmented efforts into a disciplined full-funnel growth engine that strengthened conversion performance and revenue pipeline capture.” - Setareh Motamedi
“She diagnosed exactly
where our funnel was leaking.
- Andrew Compean
“Lela expertly navigated among multiple stakeholders, adjusting her communication style to help drive alignment, and negotiated among competing stakeholder goals by constantly prioritizing the user in order to ultimately drive a successful web overhaul.”
- Japna Sethi
“Since day one I have been impressed with her leadership, management style, and cheerfully collaborative work style.”
- Dan Robichaud-Carew
“I think Lela is awesome."
- Arun Bordoloi
“She identified the signals that mattered, aligned cross-functional stakeholders around the right priorities, and translated that into a roadmap the team could realistically execute.”
- Eileen Reyes
“Lela gave us a prioritized, scored backlog that our team actually used to hit our targets.”
- Yuri Arai
“Lela helped us bring a more
disciplined, data-driven
approach to optimizing the
full digital funnel.
- Setareh Motamedi
Why choose me?
You're hiring someone who's already solved this.
Results dashboard showing 89% lift in leads, 2x SEO revenue, and 70% reduced time to market
I generated web growth at Apple, Dropbox, and 1Password, companies known for the highest standards.
Experimentation roadmap showing prioritised test backlog and scoring framework
Agencies take 4–8 weeks just to start. I use AI-assisted analysis to compress the Discovery and Strategy phases. Most clients get a prioritized, board-ready roadmap in 30 days.
Comparison chart of fractional leadership versus agency and full-time hire models
With a fractional model, you get proven expertise this week, plus precise strategy and accountable leadership to deliver outcomes.
Comparison chart of fractional leadership versus agency and full-time hire models
Led migrations, automated workflows, and shipped content across Webflow, Vercel, Contentful, WordPress, AEM, and Framer, delivering personalized journeys and faster results.
See what leaders I've worked with say.
Case study
“Lela led a high-stakes relaunch, resulting in a transformed site with seamless, engaging journeys for every audience.”
Read the case study
Case study
“Without your analysis, we would've lost hundreds of millions in revenue.”
Read the case study
Case study
“Lela identified high-leverage friction across critical user flows and refocused experimentation on the moments that impacted conversion performance.”
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Web growth advisor
Direct access at every phase.
I provide flexible, hands-on guidance tailored to your growth challenges. My advice is grounded in your operational reality, so your team gets actionable direction to build what drives results.
Discovery Sprint
In two weeks, I audit your analytics, buyer experience, and competitive landscape to uncover what’s holding back conversions. You get a clear, prioritized action list, and no guesswork.
About Discovery Sprint
Strategy & Roadmap
In 30 days, receive a focused web growth strategy and an actionable roadmap (3, 6, or 12 months), with 20+ ranked opportunities. Your team knows exactly what to execute for maximum impact.
About Strategy & Roadmap
Fractional Leadership
On an ongoing basis, I serve as your growth partner, accountable for advancing the strategy and delivering on the plan. I ensure every initiative moves the needle and compounds over time.
About Fractional Leadership
Ready to build a focused growth system?
Stop letting random activity drain your resources.
Focus on actions that drive measurable growth.
Schedule a call
Schedule a call
Perspectives and insights.
June 4, 2026
Insight
The pattern I couldn't ignore.
Ten years at three companies. The same meeting, over and over. Here's what I built to fix it — and why I finally stopped waiting to build it from inside a corporate role.
Read article
Fill out the form below, and I will be in touch shortly — usually within one business day.

Optimize each step and create a journey customers want to take with you.

Build a web growth engine that connects strategy to execution and ensures every step drives business outcomes.
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